Osteoporosis

Our bones are living tissue that give our body structure, allow us to move and protect our organs. Osteoporosis is a condition where bones become thin and  lose their strength. This can lead to fractures, which cause pain and make everyday activities extremely difficult. After a hip fracture, about one-quarter of people die or never walk again. 

It’s estimated over 200 million women have osteoporosis. That’s more than the combined populations of the Germany, the United Kingdom and France.

Worldwide, one in three women and one in five men over the age of fifty will experience an osteoporotic fracture.

In fact, every three seconds a bone will break, somewhere in the world, because of this disease.

Many people won’t know they have osteoporosis until their first fracture, which is why it’s called the ‘silent disease’. Even after a break, it often goes untreated.

The good news is osteoporosis can be diagnosed and treated and fractures often prevented through healthy lifestyle choices and appropriate medication for those in need.
 

Our Bone Health Advocates

Silvia Valdemoros, famosa chef y protagonista del programa de television “Cocina Fácil”

Como madre y Chef me preocupo día a día por la alimentación de mis hijos y de mi audiencia. Es importante prevenir todas las enfermedades. Para mantener los huesos fuertes y sanos el cuerpo necesita calcio y otros nutrientes. No descuidemos nuestra salud ósea. Cocinemos platos deliciosos y nutritivos. Bone Appétit!

Retno Maruti, traditional Javanese dancer

Around the world, osteoporosis affects one in three women (over the age of 50). As a traditional Javanese dancer, I realize how important it is to have strong bones. It is also important to do physical exercise regularly. Eat food rich in calcium and other bone nutrients early on to build strong bones.

Manasnan Panlertwongsakul, Thailand actress

I hope the campaign will help spread the information and make people take precautions, take a lot of calcium and take care of their health.